Roi Cooper Megrue

It pays to advertise : $b A farcical fact in three acts

"It Pays to Advertise: A farcical fact in three acts" by Megrue and Hackett is a farce first presented in 1914. When an idle rich son announces his engagement, his disapproving father threatens disinheritance. The young man responds by launching a rival soap company to compete against his father's empire, armed only with borrowed money and a publicity agent's ambitious schemes. As advertising creates unexpected demand for a product that doesn't yet exist, debts mount and deceptions multiply, leading to surprising revelations about who's manipulating whom in this battle between father and son.