Subject
Commercial correspondence Books
Best books
Rose Buhlig
Business English: A Practice Book
"Business English: A Practice Book" by Rose Buhlig is a practical educational resource aimed at teaching effective communication skills in a business context, written in the early 20th century. This book focuses on both oral and written language, emphasizing the application of literary principles to business communication. Readers can expect to gain insights into the essentials of grammar, composition, and business writing techniques necessary for successful interactions within commercial settings. The opening portion of the book introduces the concept of Business English, asserting that it encompasses more than just letter writing. Buhlig emphasizes the importance of oral communication in various business interactions, from sales pitches to customer service. The text also stresses the value of effective written correspondence, highlighting the challenges posed by correct grammar, punctuation, and clarity in written discourse. It sets the stage for a structured study of language elements, beginning with a focus on word usage, pronunciation, and grammatical principles applicable to both spoken and written English in the business environment.
Anonymous
Business Correspondence, Vol. 1: How to Write a Business Letter
"Business Correspondence, Vol. 1: How to Write a Business Letter" by Anonymous is a practical guide on effective business letter writing, likely composed in the early 20th century. The work emphasizes the crucial role of letters in modern business transactions, laying out techniques to craft compelling correspondence that can persuade and engage various audiences, including potential customers and business partners. The beginning of the text introduces the concept that the letter is one of the most significant tools in contemporary commerce, discussing its various applications—from selling goods to managing customer relationships. It presents an example of a Chicago business that thrived solely through effective letter writing, demonstrating the vast potential locked within well-crafted correspondence. Furthermore, the opening chapters outline the initial steps for preparing to write a letter, such as understanding the importance of gathering pertinent information and addressing the needs and motivations of the recipient, laying the groundwork for assembling persuasive and relevant content.
Recently surfaced classics