David H. Rothman
The Silicon Jungle
"The Silicon Jungle" by David H. Rothman is an insightful guidebook on personal computing written in the mid-1980s. The book explores the evolving landscape of the computer revolution, emphasizing how technology impacts both individuals and businesses. It addresses critical issues such as computer security, productivity, and the competitive nature of the tech industry, offering practical advice for navigating this complex terrain. At the start of the book, Rothman sets the stage for his exploration of the personal computer scene by describing the intense and often cutthroat competition that characterizes the industry. He illustrates this with examples of various businesses and individuals using technology—ranging from car thieves and journalists to lawyers—to gain an edge over their rivals. The opening portion introduces the concept of the "Silicon Jungle," emphasizing the need for strategic use of computers in everyday business operations and foreshadowing the more detailed analyses and case studies that will follow throughout the book. Rothman aims to empower his readers with knowledge and insights that will help them successfully navigate this technological landscape.