Daniel Defoe
The Complete English Tradesman (1839 ed.)
"The Complete English Tradesman" by Daniel Defoe is a practical guidebook written in the early 18th century. This work serves as an instructive manual aimed at young traders, providing them with essential knowledge and skills needed to navigate the complexities of trade effectively. The book addresses various topics, such as the apprenticeship process, writing business correspondence, and establishing a successful trading style. The opening portion of the text sets the stage with a preface emphasizing the necessity of the guide for inexperienced tradesmen. Defoe reflects on the challenges faced by many young traders, pointing out that their misfortunes often stem from a lack of knowledge and preparation in their profession. He discusses the importance of learning about goods, acquiring the right judgment in trade, and building relationships with customers. The chapter then transitions into practical advice for apprentices, urging them to focus on essential skills and understanding their trade to ensure success when they set out on their own.