Subject
Posters Books
Best books
George Henry Edward Hawkins
Poster advertising : $b Being a talk on the subject of posting as an advertising medium, with helpful hints and sensible suggestions to poster advertisers, and with thirty-two pages of full color reproductions of posters used by national advertisers
"Poster Advertising" by G. H. E. Hawkins is a guidebook on the subject of advertising through poster posting, written in the early 20th century. The book aims to provide insights and practical advice for advertisers looking to utilize this medium effectively, particularly highlighting its potential for local advertising and its advantages over other forms. It includes tips gleaned from Hawkins's vast corporate experience and features colorful reproductions of notable posters used by national advertisers. The opening of "Poster Advertising" introduces the concept and significance of poster posting as a specialized form of advertising. Hawkins outlines his intent to fill a gap in advertising literature focused on this medium, arguing for its efficiency and effectiveness. He emphasizes the strategic advantages of using large, colorful posters that capture attention in various locations, and addresses the necessity for advertisers to invest in high-quality designs. Hawkins also touches on the nature of poster size, cost, and practical advice for optimizing their impact, setting the stage for a comprehensive discussion on the topic.
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War Posters Issued by Belligerent and Neutral Nations 1914-1919
"War Posters Issued by Belligerent and Neutral Nations 1914-1919" by Sabin and Hardie is a historical collection written in the early 20th century. This work presents a curated selection of wartime posters from various nations involved in World War I, showcasing their artistic merit and the propaganda messages they conveyed. The book delves into the cultural significance of these posters, which served as calls to action, emotional appeals, and reflections of national morale during the war. The opening of the book discusses the transformative role of posters during World War I, noting that they were not only utilized for commercial purposes but became powerful tools for national propaganda. It highlights how artists across different countries responded to the war by creating impactful designs that called for recruitment, financial support, and public solidarity. The text illustrates the competition and variance in artistic quality between the posters of belligerent nations, emphasizing the notable differences in German, British, and French designs. Through a blend of historical context and commentary on the artistry of the posters, the authors set the stage for a deeper exploration of this unique visual record of wartime sentiment.
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