Subject
Public opinion Books
Best books
Walter Lippmann
Public opinion
"Public Opinion" by Walter Lippmann is a book published in 1922. It examines how people construct simplified mental images of complex reality through stereotypes and "pseudo-environments," making functional democracy challenging. Lippmann explores how mass media shape public perception, how news inherently involves selection and bias, and why he believes a specialized class of experts must analyze information for society. This influential work sparked debate about democracy, expertise, and the manufacture of consent.
Edward L. Bernays
Crystallizing Public Opinion
"Crystallizing Public Opinion" by Edward L. Bernays is a book published in 1923. Often considered the first work to define the field of public relations, it reveals how to shape mass opinion through strategic messaging. Bernays explains the role of the public relations counsel, who studies group psychology and creates news rather than merely reports it. Drawing on theories of herd mentality and stereotypes, he details techniques for influencing diverse audiences by appealing to their group identities, emotions, and existing beliefs.
Leta Stetter Hollingworth
Social devices for impelling women to bear and rear children
"Social Devices for Impelling Women to Bear and Rear Children" by Leta S. Hollingworth is a scholarly examination of societal mechanisms designed to encourage women to participate in childbirth and child-rearing. This work reflects the early 20th-century perspective on gender roles and the expectations placed upon women in the context of family and societal survival. The book delves into various forms of social control, including public opinion, law, education, and religion, which converge to subtly and overtly compel women to fulfill their roles as mothers. In this thought-provoking text, Hollingworth analyzes how societal pressures and established norms undermine the notion of maternal instinct as an inherent, overwhelming desire that drives women towards motherhood. She argues that childbearing is fraught with risks and sacrifices, often at odds with women's aspirations for personal autonomy. By highlighting examples of social devices—such as legal restrictions, public sentiment, and cultural attitudes—Hollingworth illustrates a systemic effort to bind women's identities to motherhood. The book ultimately calls for a re-examination of these social constructs and advocates for a reassessment of women's roles in society that goes beyond mere reproductive functions.
Walter Lippmann
The phantom public
"The phantom public" by Walter Lippmann is a treatise on democratic theory written in the early 20th century. It argues that the omnicompetent, sovereign citizen imagined by democratic dogma does not exist, and that public opinion is intermittent, external to real decision-making, and best used to align force behind workable rules rather than to govern directly. The work reframes elections as mobilizations that substitute for civil war and proposes practical limits and responsibilities for the public’s role in politics. The opening of this work portrays a disengaged citizenry and uses evidence of widespread nonvoting to show that expecting the public to master complex affairs is unrealistic. It dismisses standard remedies—better schooling, moral exhortation, more direct democracy, or socialization of industry—as unable to produce an all-knowing public, and recasts citizens chiefly as bystanders whose votes align support rather than direct policy. It then sketches an ideal of public action: to neutralize arbitrary force, enable settlements by consent, and leave substantive problem-solving to those directly responsible, with government acting as a professional intermediary. Next, it defines “problems” as disharmonies created by uneven change (illustrated by population pressure, automobiles in cities, naval ratios, and economic scarcity), and argues that rights and duties are enforceable promises shaping a workable modus vivendi. Finally, it says the public should ask only two questions—whether a rule is defective and who can mend it—using coarse tests of assent and conformity, insisting on open debate to expose special pleading, and, at scale, choosing between Ins and Outs when crises persist.
Gustave Le Bon
Les opinions et les croyances : $b genèse; évolution
"Les opinions et les croyances : genèse; évolution" by Gustave Le Bon is a scientific publication written in the early 20th century. The work explores the psychological foundations and development of opinions and beliefs, focusing on how they originate, how they differ from knowledge, and the laws that govern them. Its topic is the genesis and evolution of belief systems, both at the level of individuals and societies, and their powerful influence on history, culture, and human behavior. The opening of the book lays out Le Bon's intention to distinguish between belief and knowledge, arguing that belief emerges unconsciously and is largely unaffected by reason, while knowledge relies on rational, conscious processes. He contends that beliefs play a more significant role than knowledge in shaping history, social dynamics, and individual behavior. Le Bon reviews existing psychological methods, finds them inadequate to address the roots of belief, and proposes his own approach, focusing on the interplay of affective and intellectual factors—such as pleasure, pain, desire, habit, and the different forms of unconscious and conscious life. He begins to build a theoretical framework for understanding the emotional and subconscious origins of belief, the structure of personality, and the persistence and function of collective ideals and values in society.
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