Norval A. Hawkins
Certain Success
"Certain Success" by Norval A. Hawkins is a self-help guide aimed at individuals seeking to achieve success through the mastery of salesmanship, written in the early 20th century. The core premise of the book is rooted in the idea that success is not reserved for those with inherent talent or luck, but can be cultivated by effectively selling one’s own capabilities. By honing skills in self-promotion, the author posits that any deserving person can unlock their potential and attain the success they desire. The opening of "Certain Success" introduces the concept that both success and failure can be influenced by specific characteristics and actions. Hawkins emphasizes the necessity of personal development alongside the art of selling oneself, making the case that many who appear deserving of success often fail due to a lack of awareness or skill in showcasing their qualifications. The text sets the stage for a practical exploration of sales principles, encouraging readers to view themselves, and their qualifications, as marketable goods in their pursuit of opportunity and success.