Jacob Larwood
The History of Signboards, from the Earliest times to the Present Day
"The History of Signboards, from the Earliest Times to the Present Day" by Jacob Larwood and John Camden Hotten is a historical account written in the late 19th century. The work explores the evolution and significance of signboards, examining their role in urban life as symbols of trade, identity, and culture throughout different historical periods. The book seeks to trace the origins, classifications, and humorous anecdotes surrounding various signs, highlighting their fading importance in a more literate society. At the start of the text, the authors set the stage for their exploration by reflecting on the historical context of signboards, emphasizing their necessity when literacy was low and illustrating how they facilitated commerce and navigation in bustling urban environments. The preface discusses the challenges faced in compiling the work, including the sheer number of signs and the arbitrary classifications that must be adopted. It hints at the decline of signboards as literacy and street naming conventions improved, marking the transition from functional to decorative elements, and foreshadowing an in-depth analysis of their relevance in history and society.