Author

Edward L. Bernays

1891-1995

Edward L. Bernays (1891-1995) is a public-domain author available on Rivro. Read free books, explore subjects, and discover related classics.

Wikipedia

Subjects

American literature -- New York (State) -- New York American poetry Public opinion Public relations Publicity Social psychology

Books by Edward L. Bernays

Crystallizing Public Opinion

"Crystallizing Public Opinion" by Edward L. Bernays is a book published in 1923. Often considered the first work to define the field of public relations, it reveals how to shape mass opinion through strategic messaging. Bernays explains the role of the public relations counsel, who studies group psychology and creates news rather than merely reports it. Drawing on theories of herd mentality and stereotypes, he details techniques for influencing diverse audiences by appealing to their group identities, emotions, and existing beliefs.

The Broadway Anthology

"The Broadway Anthology" by Edward L. Bernays, Samuel Hoffenstein, Walter J. Kingsley, and Murdock Pemberton is a collection of theatrical writings published in the early 20th century. This anthology encompasses poems and short stories that explore the vibrant world of Broadway, offering insights into the lives of performers, the complexities of the theatre industry, and the press's role in shaping public perception of fame. Each piece captures the essence of the theatrical experience, providing a glimpse into the passion and drama behind the scenes. The anthology features a variety of narratives that highlight different facets of theatrical life, from the aspirations and challenges faced by stars to the behind-the-scenes workings of press agents and producers. Stories such as "Accidents Will Happen" and "The Theatre Scrubwoman Dreams a Dream" focus on the often-unseen struggles of individuals within the entertainment industry, while others, like "The Strange Case of the Musical Comedy Star," reflect on the superficiality and absurdity of fame. Through a mix of humor and poignancy, the anthology presents a rich tapestry of characters, each embroiled in the pursuit of artistic success amid the glitz and glamour of Broadway.