The Book of Business Etiquette

by Nella Braddy

"The Book of Business Etiquette" by Nella Braddy Henney is a guide focused on the nuances of professional conduct, likely written in the early 20th century. The work addresses the characteristics that define successful business interactions, notably the importance of courtesy and personality in achieving a positive reputation and effective communication in the business world. At the start of the text, Henney establishes the business man as a quintessential figure in American society, likening him to a national hero and discussing his evolution from a humble beginning to becoming a pivotal player in the economy. The opening section emphasizes that while American business culture has developed, it is essential for its members to cultivate a higher standard of civility and courtesy to enhance interpersonal relations, ultimately suggesting that a focus on courtesy is integral to success in business. The author delves into historical context while setting the stage for discussions on how modern business can benefit from an ethical approach guided by manners and mutual respect.